Leads
How conversations become leads — tiering, confirmation and handover.
Not every conversation is a lead. Ava tiers automatically so your sales team does not have to sort 400 rows on Monday.
The four tiers
| Tier | Meaning |
|---|---|
| Anonymous | Conversation without contact details and without a clear need. |
| Cold | Interest visible, but no trigger and no timeline. |
| Warm | Concrete need or request for contact expressed. |
| Hot | Need, timeline and responsibility are all named. |
Tiering happens server-side following fixed rules, which makes it comparable across all modes and events.
Confirmation in the conversation
When someone mentions a name, company or email address, Ava shows a short confirmation. The person's corrections take precedence over automatic recognition.
Handover
- Webhook: new leads are delivered to your system, signed and retried.
- Recap as a shareable page for the internal handover to sales.